Thursday, July 17, 2008

Pacific Reverb Society



My good buddy Erica is turning her Iceberger Gallery into a record store for the month of August and is seeking some stellar compilations. If you've got some time on your hands and don't have a special someone to create a mix for then get to work!
http://www.icebergergallery.com/

Artist Statement Below:
Are we real yet? P a cific R eee verbbb Society

Many of the greatest moments of our lives exist just below the view of others. Although we participate in mass culture, relate to each other through mass media, and bond over a shared appreciation for supposedly universal truths, our deepest connections are often made in smaller circles. With our closest friends we can revel in songs that only we know, scenes that only we can see, and interpretations of the world that make sense only to us. Sometimes when these mutual experiences make their way to the surface they are embraced. Sometimes they fizzle and die. Occasionally they will expand; adding new perspectives while maintaining their original significance but very often a greater exposure can make these once personal experiences seem forced and mundane. When then are these experiences real? Are we real yet? How many people must know a song before it is great? Do a greater number of participants provide legitimacy, or does the smaller community imply authenticity? Perhaps we should be content to relish what we will and leave the questions of legitimacy to the academics.
After all, there is a place for inquiry and there is a place for satisfaction. Our rooms can then be concert halls, and our
correspondence can be novels. We can place them on our bookshelves next to Hemingway and Kirby. For my part, I would like to see a tiny gallery become a record store full of rare and unrefined music. A meeting place for a secret society of reverberation. It may last only a month and our catalogue will certainly not be the largest, but since the room is small enough everyone inside will surely hear the music.

PRS:

The idea behind the Pacific Reverb Society is to give both a home and an outlet to creations that are usually
left rejected and unheard. Hopefully the PRS will be a way of connecting people to new sounds and sights that they
would otherwise never have been exposed to. Think of it as a combination record store, label, junk shop, and zine
factory made out of photocopies and empty spaces.

The Store:

A thing like the Pacific Reverb Society is by no means financially stable, and it doesn’t really have to be. The PRS will
be funded by those involved and if by chance money is made it will be dispersed appropriately. Profit in a monetary
sense is not a goal of the PRS (which is not to say that the contributors do not both need and deserve some
compensation). The store, that is the gallery that will house it: ICEBERGER is a temporary home. Should the people
involved in the PRS desire it than maybe it will take up residence somewhere else in the future. We here at the PRS
have been involved in a lot of amazing organizations that were teetering on the edge of legality and financial instability.
Eventually either a lack of money or run-ins with the law lead to their demise. Although they are gone they are not
forgotten. We wholeheartedly respect and admire those who create and operate stable long-term businesses, but the
PRS has no desire for permanence. If anything it is a celebration of the finite, and the possibilities that the limited can
provide.

The Merchandise (so to speak):

Initially the focus of the Pacific Reverb Society will be to produce several short run hand made compilations of music,
noise, and other audible awesomeness. These will be sold for approximately $3 american dollars beginning at the
opening of our store in August. Afterwards you will be able to purchase them using special code-words at In and Out
Burger and by saying beetlejuice three times.

We will also be selling other hand-made and short run audibles at the store as well as mix-tapes ceedees and
deeveedees.

For another $3 you can pick and choose tracks from anything in our mind-bendingly gigantic catalogue and we will
mail you your very own personalized PRS compilation.

What We Would Like From You:

1) Send us your sounds! E-mail Pacificreverbsociety@gmail.com for information about how to go about doing that.
Looking for any and all types of music / sound / noise!
2) Come to the opening and gawk at people and things
3) Silently horde your music and sounds until you have hundreds of volumes worth or material and then will your
collection to us on your deathbed.
4) E-mail us about how this is a stupid idea ... or at least talk shit on us to your friends

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